The Breakfast with Bubba Show

Breakfast with Bubba ~ Join Bubba, Madison Rally, and Brian Welch weekday mornings 6-10am for the latest traffic, weather and the wackiest morning show in southeast Michigan!  The morning show that makes you feel good!

What was supposed to be a two-year stop on a path to a different market turned into a career centerpiece for Brian “Bubba” Cowan when he came to W4 Country in ’02.  Since that year in September, Bubba has hosted the Breakfast with Bubba Morning Show on W4 and had a great time doing it!

It’s quite a change from Brian’s native Orange County in California where he got his start in radio.  Working five years at 94.3 KIK FM in LA, Bubba hosted evenings and afternoon drive in that market.  He knew he wanted mornings and rarely in markets as large as LA do internal candidates get morning drive.  Brian knew he would have to downsize markets to establish a morning show.  He ended up at WIN 98.5 in Kalamazoo where he spent 5 and a half years hosting mornings before W4 came calling.  They anticipated a need in Grand Rapids and he moved to Ann Arbor to step into the role when it opened but the job never materialized, W4 was sold and Bubba fell in love with Ann Arbor.

Bubba loves to travel, his mantra is he will go “anywhere, anytime, with anyone”.  He is an avid aviation buff, to him the flight is the best part!

Currently he lives in Dexter with his dog Makena, he is the program director of W4 Country. the host of the morning show and now has his own real estate company.

“I love it here….it’s so much fun being part of a station that is such a big part of the lives of the listeners.”

Madison was born and raised in Michigan, but she has traveled to many places throughout the world and doesn’t believe there is any better place to live than right here in The Mitten! She’s worked on air and behind-the-scenes for radio and television in Grand Rapids, Lansing, and Detroit over the last decade, and now she is excited to bust a move in Ann Arbor.

Her favorite activities include arts and crafts, really bad snowboarding, singing off-key, wine and cheese sampling, and kitty snuggles. One of her greatest beliefs is that last call should also include a warm cookie.

Follow her @madisonrally and GO GREEN! 😉

Brian Welch came to Ann Arbor in ’04 to study meteorology at U of M and has been here ever since. He’s never met a pun he didn’t like, and his snarky attitude gets him in trouble, but you love him for it…right? He spends his spare time listening to stand-up comedy and reading Wikipedia. Welch is committed to keeping you informed with the most accurate traffic and current weather updates. He’ll deliver the music you love so you can crank it up on your way home and sing along. If someone points and laughs at a red light, just remember: they aren’t having as much fun as you.

Ron Baumanis is happy to join the Breakfast With Bubba crew for weekly movie/entertainment reviews. He is a longtime resident of Ann Arbor and a lifelong movie fan. During the day, he is a neuropsychologist at his brain injury clinic, BrainTrainers, but his passion is theater and movies and he has been reviewing both locally for over a decade. Ron attended Wittenberg University for a double major in Psychology and Speech/Theater, and has a PhD from New York University as well as degrees from University of Michigan and Cal Berkeley along the way. Locally, he’s directed over 55 musicals, and established musical theater companies in Ann Arbor and in Orlando, Florida. You can check out his reviews at and friend him on Facebook for more entertainment posts.